new farmers education fund

In conjunction with the launch of new all-natural Quaker Simple Harvest multigrain hot cereal, Quaker is partnering with Earth Pledge’s Farm to Table initiative, which is dedicated to supporting the demand for local and sustainable food products. As part of this partnership, Quaker has established the Simple Harvest Farmers Education Fund, a program that will help educate local farmers about sustainable planting and harvesting methods. Please visit the Farm to Table website to learn more about the program.

about earth pledge and farm to table

earth pledgeEarth Pledge identifies and promotes innovative techniques and technologies that restore the balance between human and natural systems. Through demonstration, education and research, Earth Pledge delivers viable models to government, industry and communities.

Earth Pledge’s seven initiatives — Green Roofs, Waste=Fuel, FutureFashion™, Farm to Table, Limit 450, Earth Pledge Consulting and Guardian Trust — deliver tools and pilot projects to create awareness and demonstrate the financial, social, and environmental viability of sustainable technologies. Through targeted research, they quantify the costs and benefits of these approaches, and use the results to support public policy initiatives.

The Farm to Table initiative educates consumers and food professionals about the benefits of sustainable practices. Farm to Table connects the public with its locally grown food, aids farmers in a shift to sustainable agricultural methods and provides education on the benefits of environmentally considerate growing practices. The Quaker Simple Harvest Farmers Education Fund is a new program that extends Farm to Table's reach directly onto the farm.

about tom colicchio, chef/owner craft restaurants & ‘wichcraft

Tom Colicchio

Ingredients are everything to chefs – it’s how a great meal comes together. It’s important to support the sources of these ingredients through local farmers This year Chef Tom Colicchio is joining the effort to celebrate simple ingredients by working with Quaker to launch Simple Harvest, a new all-natural, hot cereal. By teaming up with the Farm to Table initiative, a non-profit that supports local farmers, Quaker is establishing the Quaker Simple Harvest Farmers Education Fund to help local farmers learn more about sustainable planting and harvesting methods.

Tom Colicchio is the chef and owner of the highly acclaimed Craft, Craftbar and Craftsteak restaurants and ‘wichcraft sandwich shops, and the former chef and co-owner of Gramercy Tavern in New York. He is the recipient of numerous reviews and awards, including two three-star reviews from The New York Times for Gramercy Tavern and Craft, one of Food & Wine magazine’s top ten “Best New Chefs”, the honor of Bon Appetit’s Food and Entertaining Award for “Chef of the Year”, and five James Beard Foundation Awards for his accomplishments as a chef, restaurateur and cookbook author. He’s written two highly successful cookbooks, Think Like A Chef and Craft of Cooking, and is currently at work on a ‘wichcraft sandwich book. He is also the head judge on Bravo’s Emmy Nominated reality series, Top Chef, premiering its fourth season in spring 2008.

celebrating fall flavors

Chef Colicchio recently appeared on “The Martha Stewart Show” to cook up a fall dish in celebration of harvest season and the launch of Quaker Simple Harvest. Check out his recipe for Stuffed Quail, Stew of Leek and Maple Vanilla Gastrique.

You can view Tom and Martha cooking up this dish at www.marthastewart.com.

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